Swappear

About Swappear

WHAT IS SWAPPEAR?

Swappear is a state-of-the art advertisement tool for video sharing sites. Our computer vision based software inserts images into videos real time, automatically. Swappear is an effective tool for automated, targeted product placement on a massive scale. With this brand new technology, advertisers can reach a large audience inexpensively and effectively. Swappear helps utilize the full advertising potential of video contents.

WE PROVIDE BETTER USER EXPERIENCE

Most video viewers find unexpected ads appearing during videos terribly annoying. Such advertisements could deter viewers from the site. Swappear is a real game changer: the audience encounters advertising in a much more appealing way than with other unskippable marketing content. Swappear uniquely accentuates the full potential of video contents.

WHY IS SWAPPEAR THE IDEAL ADVERTISEMENT TOOL FOR VIDEO SHARING SITES?

Swappear manages the whole process automatically. This is the technology that can serve demands on a massive scale, which makes it the ideal choice for video sharing sites. The technology integrates an automated image selection according to the user profile with the insertion of the images into the video in just the right place at the right quality, and then manages the streaming and transcoding phases as well.

HOW DOES SWAPPEAR WORK?

The algorithms search for the most suitable spaces within a video where the 3D model of the products or the advertisements could be displayed. When a user starts watching a video, Swappear immediately finds the best fitting advertisements for the given user from its inventory. When the target group-user match is identified, Swappear integrates the images into the video automatically and starts streaming.

SWAPPEAR’S TECHNOLOGY

Swappear selects advertisment images according to the user profile, inserts the images into the video in the most suitable place, in the right quality and manages the streaming and the transcoding phases. Embedding an advertisement automatically in a video requires four computer vision based techniques:
Background-foreground segmentation so images simply slide behind objects in the front zone. Optical flow analysis helps determine the overall movement of virtual ads, while planar tracking helps smooth positioning. Image color adjustment is optimized according to the environment.

team

Take a closer look into our team.

János Rovnyai

Economist, passionate entrepreneur and co-founder of technology based companies such as Dolphio Technologies Ltd, Mr Rovnyai is now CEO of Swappear.

Csaba Szirják

A UI/UX expert with more than 10 years experience in designing interfaces, Mr Szirjak has special experience in television on-screen graphics development for the largest media groups, such as RTL Group, SBS Broadcasting Group and AMC Networks International.

Nora Szeles

With an MBA from Purdue University (US) and qualifications as an economist, Ms Szeles manages the international expansion of the business. She has worked in business development for 15 years.